Key Responsibilities

• Content Strategy & Development
• Work closely with the strategy team to understand brand goals and audience insights, and develop content strategies that align with overall marketing objectives.
• Digital Campaign Management
• Plan and execute digital marketing campaigns across social media, search engines, and advertising platforms to increase visibility and customer engagement.
• Market & Trend Research
• Conduct ongoing research on digital marketing trends and competitor activities to generate fresh, data-backed content ideas and optimize performance.
• Paid Media Optimization
• Manage and refine paid media campaigns to maximize ROI, track key performance indicators, and meet business objectives.
• Social Media Content Creation
• Create, curate, and post engaging content including images, videos, reels, and stories that resonate with target audiences and maintain brand consistency.
• Website & Banner Management
• Design, update, and schedule promotional website banners in coordination with product launches and ongoing campaigns.
• Website Analytics & Optimization
• Monitor and analyze website traffic and user behavior, identify improvement opportunities, and implement strategies to enhance the user experience.
• Multi-Channel Management
• Oversee multiple digital platforms and marketing channels, ensuring each supports overall brand goals while experimenting with new strategies and pilots.
• Visual & Creative Collaboration
• Collaborate with the creative and marketing teams to develop visually appealing and impactful content for campaigns and product promotions.
• Editing & Proofreading
• Ensure all content is grammatically accurate, clear, and consistent with the company’s brand voice and style guidelines.
• Compliance & Ethical Standards
• Ensure all materials comply with copyright, privacy, and ethical content creation standards.
• Social Media Administration
• Manage the company’s social media profiles (Facebook, Instagram, X/Twitter, LinkedIn, etc.), ensuring consistent posting and community engagement.
• Community Management
• Respond to comments and messages promptly and professionally, fostering a positive brand image and maintaining active audience engagement.
• Reporting & Insights
• Track, analyze, and report on content performance and social media metrics, providing recommendations for improving future campaigns.
• Continuous Learning & Innovation
• Stay current with emerging digital tools and best practices to continuously enhance content strategies and marketing effectivenes